First, our motivation came from a few important things to start the Evil One® brand in 2004. One, was our love of the alternative-world art. Also, we love creating alternative art. Next, the third was we found that when we were buying new shirts, more specifically biker shirts, that we would base our decision on “this was the best shirt I could find.”
And a new purchase was “just another” biker t-shirt in the closet. So there really wasn’t any excitement about a graphic. Also, we did not have any enthusiasm about the existing companies’ brand names. Notably, this was our reaction even right after a purchase of a motorcycle t-shirt. In general, and definitely from an artistic perspective, one brand’s graphic was very similar to the next. There was also a lot of simple art as well as clip art / junk art.
Subsequently, we began designing graphics that we loved, that were different, with some unique items about each concept or style of the graphic. Then we put on our biker t-shirts a cool brand name – Evil One®. By the time we officially started in business 2004, in the morning we weren’t just grabbing any t-shirt out of the closet, but looking for one our Evil One® brand shirts. These were biker shirts that we looked forward to wearing.
We hope you still can see the same passion with all of our motorcycle shirts.
“Refuse to Follow & Live with No Remorse”